The objective was to design a contemporary ePublication that appeals to a new generation of city cyclists. The audience is indeed techlovers, bloggers and creatives.
Cadence, the ePublication, needs to be an exaltation of the journeys that you can experience on your bike. Experimenting with grid movement in the graphic system, I developed an engaging and rich colour palette made of a bright blue, fuchsia and additionally employed gradients that once again create movement.
This idea of the journey finds its main exaltation on the path designed for the main menu.