Archer and Pen are two street-fashion photographers who needed to rebrand themselves to start to promote themselves as a commercial entity. They didn't want anything cliché like cameras, shoes and jewellery. They wanted to stand out from the crowd.
The visual identity, logo and exhibition design created, wanted to be visually attractive to the viewer and also compliment the photographer and their photography. The rebrand was required to develop a whole brand experience.
The concept drew from the idea visually captures the philosophy of Archer and Pen. It illustrates that they are two artists merging together, combining their set of skills seeking for new ideas and new dream, always looking for that particular and unique detail take make every single shot a quirk. The goal was to provide a modern and simple, minimal and neat design system.